SalesLeader is a unique methodology supported by a web-based tool and is designed to help Sales Managers maximise the effectiveness of their sales operations. As a Sales Manager, are you concerned that your sales force has its customer priorities all wrong, spending too much time on accounts that simply aren’t a priority for your business right now? Do you think that you need to reassess the levels of your current sales resource but simply don’t know the best way to carry this out? SalesLeader will help you implement strategies to greatly enhance the effectiveness of your sales operation.
SalesLeader Solutions
Account Segmentation:
Rather than using emotional instinct you and your sales team can segment your customer base with SalesLeader. This software enables Sales Managers to maintain control, set the criteria for your account segmentation and objectively evaluate the B2B trading relationship. It also ensures you have the right people working on the right customer and that all customers are being managed to a level according to their priority to your company and the resources you have available. It really is about getting real.
Traditional account segmentation exercises are typically slow, cumbersome and extremely expensive. The key here is to understand that we live in a dynamic world, one where priorities and directions shift with increasing speed.
Account segmentation can no longer be a one-off event, it needs to happen as often as required by the market in which the sales operation lives and must involve input from salespeople and Sales Managers. SalesLeader allows account segmentation to occur as often as required.
Resource Allocation:
Effective account segmentation using Sales Leader provides clear, unambiguous justification for prioritising resource for high potential accounts and likewise for reducing resource for lower priority accounts.
The key task for the Sales Manager is to be able to determine what constitutes the appropriate level of resource and whether there is too much or too little in the sales operation to meet current and future requirements.
SalesLeader is designed to work closely with Sales Managers to establish exactly where the resource levels are now and what changes need to be made if the sales operation is to work as an effective, profitable unit.
Review Process:
Planning is a key element of any Manager’s role and in a sales environment it is particularly important that the manager knows exactly what the sales force needs to achieve and exactly how these goals are to be attained.
However, what is all too prevalent is an absence of impetus behind the execution of the plan. Many a brilliant sales plan has been created and agreed but at the end of the trading year, the plan is nowhere to be seen. When problems do arise therefore, these can throw the sales operation into chaos simply because the sales force has forgotten where it is going.
Let SalesLeader help you avoid any nasty surprises with the Review Process being firmly established in the sales operation's everyday approach to business. Keeping you and your team continuously informed.